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Sunday, October 24, 2010

The pulls and pushes of marketing your services

How to market your services? How to market in such a way that youget more direct clients?

There are two ways to market.

One is to approach to direct clients in diffrent ways,emails, cold calling, letters etc. This is Push marketing

The other way is to make yourselves visible.

That can be done by creating a nice website, doing little SEO, participating in community discussions in translation portals, market places and writing articles.

This is pull marketing.

The pull works better. You have more negotiating power when clients approach you. And you can retain them. There is no or less competion.
It takes time but it will be beneficial in the long run.

Try it.

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