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Thursday, November 09, 2006

Effective Online And Offline Advertising For Freelance Translators

Advertising your freelance translator services is necessary, but it can also be expensive and time consuming unless you select the right combination of online and offline advertising methods.
There are many ways you can market yourself as a freelance translator, but you need to be clear on what you are trying to accomplish; if you want to attract new customers, how many you handle? This is very important with online advertising, where your message has the potential to reach millions of people at the same time.
Instead of aiming your message at the entire range of clients for your freelance translator services, create your advertising on a narrowly defined segment of the market, i.e., import/export companies.
Online you can use graphics and text in a Weblog or blog to deliver your advertising message. The structure and format of blogs are more effective than the traditional website because they are designed for multiple users. This invites interaction and exposes your message to people who are interested in learning more about what a freelance translator services.
On the other hand, a printed business card that includes your online information is one of the most effective advertising tools you can have as a freelance translator. You can encourage your contacts to visit your website by offering a discount to services ordered online.
Press releases can be distributed on and offline as well. However, press releases must be newsworthy in order to make it to publication, i.e., you are offering a seminar about the value of freelance translator services for businesses.
· organize a time and place for the seminar
· print business cards with the information
· post an announcement on your blog about the event
· write a press release about the seminar for distribution
You can use all of these tools together to create an effective campaign for marketing your freelance translator services.


J. Carlos said...

Here's another post that add some interesting information.

Where to promote your translations and interpreting services for free >>

Thanks for your tips.