An appeal by a fellow translator taken from his blog.
Everywhere you turn in Berlin, you are faced with more and more ‘Denglish’ spelled ‘Denglisch’ in German. It refers to the Anglicization of the German language. The signs say ‘Sale’ and ‘Coffee to Go’ and ‘Free’ although it is, of course, possible to express the same things with German words. Thanks to the global reach of the US entertainment industry, the new English vocabulary of the computer-world, and globalization in general, English words and phrases mark shops and companies in Germany as current, trendy, young and hip. And who doesn’t want to be young and hip?